So how do you stand out and get the editor to actually open your email, read your story idea or pitch, get excited about it and, most importantly, respond? I mean, if a story pitch lands in an editor’s inbox but it’s never read, did it really happen?

My favourite Alice in Wonderland quote is “Why, sometimes I’ve believed as many as six impossible things before breakfast,” and like Alice, I really can come up with six story ideas before 10 a.m.

Like so many things, re:books started as a simple idea. Now, months later, it’s finally here.